Sony Ericsson: Future of TV
Sony Ericsson’s Mediaroom has been focused on the future of TV throughout its transition from Microsoft. Merging personal social and streaming accounts with live content provides a new opportunity to create a personalized viewing experience contextual to the viewer.
How much content can you consume?
Work created while employed at R/GA.
How much content can you consume?
Work created while employed at R/GA.
The prototype was presented at the International Broadcasting Convention in Europe with over 55k industry attendees.
From personalized advertisements to mixing channels, there are endless easter eggs to explore.
A sample of key screens:
