Airbnb
To celebrate the launch of airbnb’s new brand identity create.airbnb.com was born to bring the spirit of belonging throughout the community. The site allowed members to make their own personalized symbol of belonging, share their stories, and bring their personalized symbol home via custom ammenities with their very own logo. 

Since every single airbnb trip is unique, we wanted to give our users a way to express that individuality and make their own symbol of belonging.

Work created while employed at R/GA. 





Users can customize their own “Belo” identity with color, texture, illustration and text of their choosing. Upon finalizing their own unique identity, the logo is posted on their airbnb profile, rental pages and even customized onto ammenities for the home.