Project M
Project M is a platform to drive positive change, challenge the status quo, and think wrong to collaborate and generate ideas and projects bigger than themselves.

Project M is an immersive program designed to inspire designers, writers, filmmakers and photographers that their work can have a positive and significant impact on communities around the world. Founded in 2003, Project M has conceived and designed projects in Maine, Costa Rica, Ghana, New Orleans, East Baltimore and Alabama.

Below are a sampling of location specific “labs” and their impact.


Mav Lab, Half Moon Bay, California


Mav Labs, named for its iconic location at the entrance to Mavericks surf spot, built their practice around a creative exercise that challenges our brain’s synaptic connections called “Thinking Wrong.” The process encourages participants to cast off embedded assumptions and approach design with a fresh perspective.



The ultimate goal is to bring together interdisciplinary teams of creative individuals who work to solve big design challenges.


Blank Lab, Greensboro, Alabama


Blank Lab is, at its essence, a bare bones mobile studio bringing designers and communities together. The conversations that will naturally occur when disparate groups are introduced, possibly for the first time, will be the catalyst for design projects meant to foster positive change.





Pie Lab, Greensboro, Alabama
The concept is simple. Pie + Ideas = Conversation. Conversation + Design = Social Change.


Nada Bike, Half Moon Bay, California







How might we open source bike knowledge to empower individuals to make their own decisions and learn that they need to have full control of their transportation?  Nada bike presents less cars. Less gas. Less smog. Less paint. Less gears. Less lycra. Less fat. Less is more.