Sephora Collection
What good are tons of options if you can’t figure out how to choose between them? Sephora Collection is about formulas that deliver, paired with bite-size bits of Sephora expertise that make all of the options less overwhelming. 

Work created while employed at Odopod.



With the re-launch of its eponymous house brand, Sephora was looking to engage new and existing customers through authentic storytelling welcoming users to a new, uncomplicated take on beauty.



One of the tinder-inspired components even spawned a real-life partnership with Tinder extending the experience across the internet and in stores.





Virtual try-ons take the guess work out of finding the right shades.



Beauty uncomplicated spanned experiences online, in-stores and even on site at music festivals.