Kalla Flowers for FTD
Kalla, acquired by FTD, is an online white-glove floral delivery service embodying hospitality, joyfulness and grace with the goal of elevating everyday celebrations.
The floral industry has become saturated with generic arrangements and an assembly line approach — particularly when it comes to online and mass market retailers. We wanted to bring a hand-crafted, personal connection back to flower delivery while offering an incredibly unique experience. Every relationship and occasion is different, so the craft and thoughtfulness that goes into each Kalla delivery makes it all the more meaningful from hand picked stems to a custom video message delivered in parallel with the flowers.
Work created while employed at R/GA.
The floral industry has become saturated with generic arrangements and an assembly line approach — particularly when it comes to online and mass market retailers. We wanted to bring a hand-crafted, personal connection back to flower delivery while offering an incredibly unique experience. Every relationship and occasion is different, so the craft and thoughtfulness that goes into each Kalla delivery makes it all the more meaningful from hand picked stems to a custom video message delivered in parallel with the flowers.
Work created while employed at R/GA.
After choosing a seasonal bouquet, customers select from Christopher Elbow chocolates printed with Kalla’s brand patterns or Hill Family Estate wine wrapped in Kalla patterned paper.
One of the most revolutionary aspects of Kalla’s service is the video message delivered in parallel with the flowers.
At the opening party at the Soho House in Miami, Florida, customers could begin browsing and shopping the site.