https://meganinc.com Megan Meeker Sun, 12 Apr 2020 08:21:30 +0000 https://meganinc.com en https://meganinc.com/Home Sun, 22 Mar 2020 22:25:37 +0000 Megan Meeker https://meganinc.com/Home https://meganinc.com/Adobe Mon, 23 Mar 2020 00:27:59 +0000 Megan Meeker https://meganinc.com/Adobe <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/81ba2a78c2751c5dab9e58e762036fa0c4c9b0e6feaedd678b8ba74214ead237/adobe-cs6-packaging-system-8up-1.jpg" data-mid="66125780" border="0" src="https://freight.cargo.site/w/1000/i/81ba2a78c2751c5dab9e58e762036fa0c4c9b0e6feaedd678b8ba74214ead237/adobe-cs6-packaging-system-8up-1.jpg" /> Adobe Creative Suite For the first cloud-based release of Adobe Creative Suite, we proposed that Adobe look beyond software, celebrating the creative freedom of its users and the emotional power of the creative process.At the heart of each product identity are people. Each product design celebrates the importance of personal expression. Work created while employed at Tolleson. <img width="3601" height="2700" width_o="3601" height_o="2700" data-src="https://freight.cargo.site/t/original/i/6e35ecc06557d28e9cd83942a1e9d4394af9e7cd33aa95659dbf91db614061cb/adobe.jpg" data-mid="66619413" border="0" src="https://freight.cargo.site/w/1000/i/6e35ecc06557d28e9cd83942a1e9d4394af9e7cd33aa95659dbf91db614061cb/adobe.jpg" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/22c1ea167284d5c4d296e2f1963da314974bc7f69c1a535e9e0fdc0687367eeb/adobe-cs6-creative-suite-family-ipad-signage-1.jpg" data-mid="66126466" border="0" src="https://freight.cargo.site/w/1000/i/22c1ea167284d5c4d296e2f1963da314974bc7f69c1a535e9e0fdc0687367eeb/adobe-cs6-creative-suite-family-ipad-signage-1.jpg" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/07660a609623fe45d43bdc34054d82651b0530cba08b2d26d77d7775e71f2bbf/adobe-creative-cloud-web-product-laptop.jpg" data-mid="66619153" border="0" src="https://freight.cargo.site/w/1000/i/07660a609623fe45d43bdc34054d82651b0530cba08b2d26d77d7775e71f2bbf/adobe-creative-cloud-web-product-laptop.jpg" /> <img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/017b567205c0f11720c7c4d2d07ec8dd9e44f161d06a936afba60e4c4aa4d20e/Adobe_CS6_Launch_10.jpg" data-mid="66620154" border="0" src="https://freight.cargo.site/w/1000/i/017b567205c0f11720c7c4d2d07ec8dd9e44f161d06a936afba60e4c4aa4d20e/Adobe_CS6_Launch_10.jpg" /> https://meganinc.com/Airbnb Mon, 23 Mar 2020 00:29:03 +0000 Megan Meeker https://meganinc.com/Airbnb <img width="924" height="358" width_o="924" height_o="358" data-src="https://freight.cargo.site/t/original/i/8ae1599d1e49e6f9e293151314a952b243f51d046e9794c983bc558755f259a0/h5M7tVwcypPr.gif" data-mid="66607909" border="0" src="https://freight.cargo.site/w/924/i/8ae1599d1e49e6f9e293151314a952b243f51d046e9794c983bc558755f259a0/h5M7tVwcypPr.gif" /> Airbnb To celebrate the launch of airbnb’s new brand identity create.airbnb.com was born to bring the spirit of belonging throughout the community. The site allowed members to make their own personalized symbol of belonging, share their stories, and bring their personalized symbol home via custom ammenities with their very own logo.&nbsp;Since every single airbnb trip is unique, we wanted to give our users a way to express that individuality and make their own symbol of belonging. Work created while employed at R/GA.&nbsp; <img width="2780" height="1628" width_o="2780" height_o="1628" data-src="https://freight.cargo.site/t/original/i/7fbca3ada9fb8b7267742352951227dca6ccf89119c4cb6139f3771e30a2eb47/Screen-Shot-2020-04-11-at-8.08.42-PM.png" data-mid="66609150" border="0" src="https://freight.cargo.site/w/1000/i/7fbca3ada9fb8b7267742352951227dca6ccf89119c4cb6139f3771e30a2eb47/Screen-Shot-2020-04-11-at-8.08.42-PM.png" /> <img width="1478" height="864" width_o="1478" height_o="864" data-src="https://freight.cargo.site/t/original/i/1b2105d6b6d9bf986b99b51a70721bb9fb3b23795fc5289e8b4bc25d5ff5a2eb/abnb_0014_Save-copy.png" data-mid="66607215" border="0" src="https://freight.cargo.site/w/1000/i/1b2105d6b6d9bf986b99b51a70721bb9fb3b23795fc5289e8b4bc25d5ff5a2eb/abnb_0014_Save-copy.png" /> <img width="1478" height="864" width_o="1478" height_o="864" data-src="https://freight.cargo.site/t/original/i/a543acb921a2ef5469e5561b054642dee0b48090156995f3b91332d11d5594ee/abnb_0010_Stamp-copy-1.png" data-mid="66607213" border="0" src="https://freight.cargo.site/w/1000/i/a543acb921a2ef5469e5561b054642dee0b48090156995f3b91332d11d5594ee/abnb_0010_Stamp-copy-1.png" /> <img width="1478" height="864" width_o="1478" height_o="864" data-src="https://freight.cargo.site/t/original/i/49209cce9df44032d2248c174a80f8b5c24ff80115af508e7361a4ba06de3bde/black_laptop_phone-1-copy.png" data-mid="66607328" border="0" src="https://freight.cargo.site/w/1000/i/49209cce9df44032d2248c174a80f8b5c24ff80115af508e7361a4ba06de3bde/black_laptop_phone-1-copy.png" /> Users can customize their own “Belo” identity with color, texture, illustration and text of their choosing. Upon finalizing their own unique identity, the logo is posted on their airbnb profile, rental pages and even customized onto ammenities for the home. <img width="1240" height="1240" width_o="1240" height_o="1240" data-src="https://freight.cargo.site/t/original/i/b68e2e66590a045a93e67b99202bd27b7d5272ba63427e48066b82beceeb0754/b3488a18423501.562c939dc23c7.png" data-mid="66607911" border="0" src="https://freight.cargo.site/w/1000/i/b68e2e66590a045a93e67b99202bd27b7d5272ba63427e48066b82beceeb0754/b3488a18423501.562c939dc23c7.png" /> <img width="1240" height="1240" width_o="1240" height_o="1240" data-src="https://freight.cargo.site/t/original/i/cda679a626049da3a6a47864ac3f67426c77552754d482bf1aeaca6ec954ecb5/4bfb7a18423501.562c93d0e502f.png" data-mid="66607910" border="0" src="https://freight.cargo.site/w/1000/i/cda679a626049da3a6a47864ac3f67426c77552754d482bf1aeaca6ec954ecb5/4bfb7a18423501.562c93d0e502f.png" /> <img width="1000" height="1296" width_o="1000" height_o="1296" data-src="https://freight.cargo.site/t/original/i/bd5240b0709d71d2ed1fed2e4549758516a37e6cffd4cd2e2d7b4d53bb44407c/824b2bbd5a600e0bc1de28a1267754b6.jpg" data-mid="66607904" border="0" src="https://freight.cargo.site/w/1000/i/bd5240b0709d71d2ed1fed2e4549758516a37e6cffd4cd2e2d7b4d53bb44407c/824b2bbd5a600e0bc1de28a1267754b6.jpg" /> <img width="1350" height="1516" width_o="1350" height_o="1516" data-src="https://freight.cargo.site/t/original/i/e382a66ba41c4270b54d4b85a43d9a245adcef1be4d82961a6663937e200100e/Screen-Shot-2020-04-11-at-7.40.47-PM.png" data-mid="66608097" border="0" src="https://freight.cargo.site/w/1000/i/e382a66ba41c4270b54d4b85a43d9a245adcef1be4d82961a6663937e200100e/Screen-Shot-2020-04-11-at-7.40.47-PM.png" /> <img width="2130" height="1502" width_o="2130" height_o="1502" data-src="https://freight.cargo.site/t/original/i/4314d1a0e7531948939ab0df293be6378f71d0754e81fb8fa157b57119d7374c/Screen-Shot-2020-04-11-at-8.10.41-PM.png" data-mid="66609032" border="0" src="https://freight.cargo.site/w/1000/i/4314d1a0e7531948939ab0df293be6378f71d0754e81fb8fa157b57119d7374c/Screen-Shot-2020-04-11-at-8.10.41-PM.png" /> <img width="2222" height="1572" width_o="2222" height_o="1572" data-src="https://freight.cargo.site/t/original/i/b0ec21d1f47d49b97fcb35450cba7957fcb97563713a387e112c97f97f8c5d65/Screen-Shot-2020-04-11-at-8.10.34-PM.png" data-mid="66609113" border="0" src="https://freight.cargo.site/w/1000/i/b0ec21d1f47d49b97fcb35450cba7957fcb97563713a387e112c97f97f8c5d65/Screen-Shot-2020-04-11-at-8.10.34-PM.png" /> <img width="2496" height="1616" width_o="2496" height_o="1616" data-src="https://freight.cargo.site/t/original/i/759d2454ac111ecd3829051d7b9acd9447c0ec700e8f0d5b58d7ff129c328716/Screen-Shot-2020-04-11-at-8.10.23-PM.png" data-mid="66609068" border="0" src="https://freight.cargo.site/w/1000/i/759d2454ac111ecd3829051d7b9acd9447c0ec700e8f0d5b58d7ff129c328716/Screen-Shot-2020-04-11-at-8.10.23-PM.png" /> <img width="2782" height="1636" width_o="2782" height_o="1636" data-src="https://freight.cargo.site/t/original/i/d16fcf88c1c3ac28287949da3e3b48c03bb8b17a17085f977155ef9a3e31fdf5/Screen-Shot-2020-04-11-at-8.11.57-PM.png" data-mid="66609229" border="0" src="https://freight.cargo.site/w/1000/i/d16fcf88c1c3ac28287949da3e3b48c03bb8b17a17085f977155ef9a3e31fdf5/Screen-Shot-2020-04-11-at-8.11.57-PM.png" /> https://meganinc.com/FTD Mon, 23 Mar 2020 00:33:41 +0000 Megan Meeker https://meganinc.com/FTD <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1b6cdc424c7000bcf3fe1ffeb5b854c616ea13ebe3746d800b4b80b16297d6cb/2018.01.30_Meeker_KALLA.009.jpeg" data-mid="66613332" border="0" src="https://freight.cargo.site/w/1000/i/1b6cdc424c7000bcf3fe1ffeb5b854c616ea13ebe3746d800b4b80b16297d6cb/2018.01.30_Meeker_KALLA.009.jpeg" /> Kalla Flowers for FTD Kalla, acquired by FTD, is an online white-glove floral delivery service embodying hospitality, joyfulness and grace with the goal of elevating everyday celebrations.The floral industry has become saturated with generic arrangements and an assembly line approach — particularly when it comes to online and mass market retailers. We wanted to bring a hand-crafted, personal connection back to flower delivery while offering an incredibly unique experience. Every relationship and occasion is different, so the craft and thoughtfulness that goes into each Kalla delivery makes it all the more meaningful from hand picked stems to a custom video message delivered in parallel with the flowers. Work created while employed at R/GA. <img width="1536" height="922" width_o="1536" height_o="922" data-src="https://freight.cargo.site/t/original/i/9fe1bd4cd17884fae91206cc321a7b83a9ef476bc9dc9a0b1f0356a6782a0e4f/03_Kalla2_Responsive-showcase-presentation.png" data-mid="66611078" border="0" src="https://freight.cargo.site/w/1000/i/9fe1bd4cd17884fae91206cc321a7b83a9ef476bc9dc9a0b1f0356a6782a0e4f/03_Kalla2_Responsive-showcase-presentation.png" /> <img width="1040" height="656" width_o="1040" height_o="656" data-src="https://freight.cargo.site/t/original/i/b4810bbdc8297288752c15634fd89c0498e1fb6320fa5b7120e20e4f624d30f4/7104a4c9b9f72b73d06b32012fecc801.jpg" data-mid="66610826" border="0" src="https://freight.cargo.site/w/1000/i/b4810bbdc8297288752c15634fd89c0498e1fb6320fa5b7120e20e4f624d30f4/7104a4c9b9f72b73d06b32012fecc801.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/42e89183b975b3a4772d192c1a8b982c5a31934c9b600ca29c955dc13e9dc71f/2018.01.30_Meeker_KALLA.011.jpeg" data-mid="66613423" border="0" src="https://freight.cargo.site/w/1000/i/42e89183b975b3a4772d192c1a8b982c5a31934c9b600ca29c955dc13e9dc71f/2018.01.30_Meeker_KALLA.011.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bbe055ee369b5299efa30652d50f2ea9368f9f9ac72e71dc7271a6d770e83d55/2018.01.30_Meeker_KALLA.012.jpeg" data-mid="66613459" border="0" src="https://freight.cargo.site/w/1000/i/bbe055ee369b5299efa30652d50f2ea9368f9f9ac72e71dc7271a6d770e83d55/2018.01.30_Meeker_KALLA.012.jpeg" /> After choosing a seasonal bouquet, customers select from Christopher Elbow chocolates printed with Kalla’s brand patterns or Hill Family Estate wine wrapped in Kalla patterned paper. <img width="4320" height="1980" width_o="4320" height_o="1980" data-src="https://freight.cargo.site/t/original/i/c44e29beaa15f3b097407506eb8057bb8ae013c0026d744aa7d23a4eb4ac1b1d/Kalla_Suite.png" data-mid="66609750" border="0" src="https://freight.cargo.site/w/1000/i/c44e29beaa15f3b097407506eb8057bb8ae013c0026d744aa7d23a4eb4ac1b1d/Kalla_Suite.png" /> One of the most revolutionary aspects of Kalla’s service is the video message delivered in parallel with the flowers.&nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b2c144719f7dd7bba960ffbbfe99ffa0e23fe240ac0bcd77c509784dba4e63f6/2018.01.30_Meeker_KALLA.015.jpeg" data-mid="66612764" border="0" src="https://freight.cargo.site/w/1000/i/b2c144719f7dd7bba960ffbbfe99ffa0e23fe240ac0bcd77c509784dba4e63f6/2018.01.30_Meeker_KALLA.015.jpeg" /> At the opening party at the Soho House in Miami, Florida, customers could begin browsing and shopping the site. https://meganinc.com/Google Mon, 23 Mar 2020 00:34:21 +0000 Megan Meeker https://meganinc.com/Google <img width="1400" height="788" width_o="1400" height_o="788" data-src="https://freight.cargo.site/t/original/i/240a91e3963dac4327396d1b624f59b4933ba206395ac7faf004e2c5f69a39ac/7e8c6c34002828.56cac1419a075.jpg" data-mid="66604893" border="0" src="https://freight.cargo.site/w/1000/i/240a91e3963dac4327396d1b624f59b4933ba206395ac7faf004e2c5f69a39ac/7e8c6c34002828.56cac1419a075.jpg" /> Google Store Google had a growing family of devices that were sold on a tab within the Play store, a place to buy low cost games and apps. Our mission was to create a beautiful, unified experience that would elevate the growing hardware family of Google devices, and demonstrate the power of Google’s services like Search, Maps and Android.The Google Store serves a number of hardware-specific needs, from customization options with multiple SKU's per product line, to education and marketing, to accessories and new product onboarding. Work created while employed at Odopod. Product pages get straight to the point, starting by letting the user look at the hardware up close. <img width="1280" height="975" width_o="1280" height_o="975" data-src="https://freight.cargo.site/t/original/i/e86b1131465d29cd77ce37955a96156d7bbdf08aa8ddf6d38c03a63f5dc42a6a/image-asset.png" data-mid="66625662" border="0" src="https://freight.cargo.site/w/1000/i/e86b1131465d29cd77ce37955a96156d7bbdf08aa8ddf6d38c03a63f5dc42a6a/image-asset.png" /> <img width="1280" height="920" width_o="1280" height_o="920" data-src="https://freight.cargo.site/t/original/i/a7c783b11725bf711e4680be0f5ed9f8a9392e96d6a060927adfffb23899dc9f/tnflnt-google-store-07.png" data-mid="66621454" border="0" src="https://freight.cargo.site/w/1000/i/a7c783b11725bf711e4680be0f5ed9f8a9392e96d6a060927adfffb23899dc9f/tnflnt-google-store-07.png" /> <img width="1280" height="920" width_o="1280" height_o="920" data-src="https://freight.cargo.site/t/original/i/de78cf73cdb1949bde046b0c3983b1ce2d2ce8a0e3b011bac7dd76e90649b2b4/tnflnt-google-store-08.png" data-mid="66621453" border="0" src="https://freight.cargo.site/w/1000/i/de78cf73cdb1949bde046b0c3983b1ce2d2ce8a0e3b011bac7dd76e90649b2b4/tnflnt-google-store-08.png" /> <img width="1280" height="920" width_o="1280" height_o="920" data-src="https://freight.cargo.site/t/original/i/418db502e092879971a5f74b9d52ecd947a4e991d4f8ec50e71d3e18f31e0496/tnflnt-google-store-09.png" data-mid="66621452" border="0" src="https://freight.cargo.site/w/1000/i/418db502e092879971a5f74b9d52ecd947a4e991d4f8ec50e71d3e18f31e0496/tnflnt-google-store-09.png" /> <img width="1280" height="1280" width_o="1280" height_o="1280" data-src="https://freight.cargo.site/t/original/i/2b29c56cac03cb1dcc794e537be725b4163de68af8d91750e1f991e13bb719d7/tnflnt-google-store-03.png" data-mid="66621458" border="0" src="https://freight.cargo.site/w/1000/i/2b29c56cac03cb1dcc794e537be725b4163de68af8d91750e1f991e13bb719d7/tnflnt-google-store-03.png" /> <img width="1280" height="1280" width_o="1280" height_o="1280" data-src="https://freight.cargo.site/t/original/i/810238e6e36900560bc530389cf1c6482b8c18c0b97fd859fe8181fe8cddbe63/tnflnt-google-store-05.png" data-mid="66621456" border="0" src="https://freight.cargo.site/w/1000/i/810238e6e36900560bc530389cf1c6482b8c18c0b97fd859fe8181fe8cddbe63/tnflnt-google-store-05.png" /> <img width="1280" height="1280" width_o="1280" height_o="1280" data-src="https://freight.cargo.site/t/original/i/f071f1aa182d7a5d8fd68bb715db5fd34537f47e9f9104dc77195117b4cf4061/tnflnt-google-store-04.png" data-mid="66621457" border="0" src="https://freight.cargo.site/w/1000/i/f071f1aa182d7a5d8fd68bb715db5fd34537f47e9f9104dc77195117b4cf4061/tnflnt-google-store-04.png" /> <img width="1280" height="840" width_o="1280" height_o="840" data-src="https://freight.cargo.site/t/original/i/f6ec9e01b2c0ec4477ddb3d2079ac08e025f6ec7290220de2716bfb7bb3639f4/tnflnt-google-store-02.png" data-mid="66621459" border="0" src="https://freight.cargo.site/w/1000/i/f6ec9e01b2c0ec4477ddb3d2079ac08e025f6ec7290220de2716bfb7bb3639f4/tnflnt-google-store-02.png" /> <img width="1280" height="840" width_o="1280" height_o="840" data-src="https://freight.cargo.site/t/original/i/b7f310b71e6339f0082d3f6356d6b25b8f04841af86bd876833ccf4e5d00d5eb/tnflnt-google-store-docs-02.png" data-mid="66621451" border="0" src="https://freight.cargo.site/w/1000/i/b7f310b71e6339f0082d3f6356d6b25b8f04841af86bd876833ccf4e5d00d5eb/tnflnt-google-store-docs-02.png" /> We worked closely with Google as they prepared to launch Material Design, and we were the first Material Design web product from Google.&nbsp;Daily visits increased by a factor of 3x compared to the Play Store, and the store enjoyed a 3x increase in transactions
 and annual revenue. <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/c11e4e11f94123b76bbc0fe843791d76006928292932387ee3960cbbba39326b/Google-Device-Photo_1.jpg" data-mid="66622600" border="0" src="https://freight.cargo.site/w/1000/i/c11e4e11f94123b76bbc0fe843791d76006928292932387ee3960cbbba39326b/Google-Device-Photo_1.jpg" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/725648c8e827c11be01e399a41cc295def77717efdd662a7b03cf819626c9fe3/Google-Device-Photo_3.jpg" data-mid="66622431" border="0" src="https://freight.cargo.site/w/1000/i/725648c8e827c11be01e399a41cc295def77717efdd662a7b03cf819626c9fe3/Google-Device-Photo_3.jpg" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/71366272bfcf1ebafe3c88e92f84d665b983782c4fa6b1a3e8eba6f72d6f9d7f/Google-Device-Photo_2.jpg" data-mid="66623086" border="0" src="https://freight.cargo.site/w/1000/i/71366272bfcf1ebafe3c88e92f84d665b983782c4fa6b1a3e8eba6f72d6f9d7f/Google-Device-Photo_2.jpg" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/9f8e7081cca10c34ea8169ae6dda2652d849c5407644d56cf6eb6467c874fdd6/Google-Photo_1.jpg" data-mid="66622593" border="0" src="https://freight.cargo.site/w/1000/i/9f8e7081cca10c34ea8169ae6dda2652d849c5407644d56cf6eb6467c874fdd6/Google-Photo_1.jpg" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/bb2dcff8572d43870bee99ef9755d188604c010ef8db4e4e70b8697071e4f4cf/Google_packaging.jpg" data-mid="66622478" border="0" src="https://freight.cargo.site/w/1000/i/bb2dcff8572d43870bee99ef9755d188604c010ef8db4e4e70b8697071e4f4cf/Google_packaging.jpg" /> The Google Store features consistent photography, a voice that clearly stated the benefits of each device, and a holistic UX experience that was as simple, delightful and elegant as Google Search. https://meganinc.com/Project-M Mon, 23 Mar 2020 01:53:53 +0000 Megan Meeker https://meganinc.com/Project-M <img width="1209" height="934" width_o="1209" height_o="934" data-src="https://freight.cargo.site/t/original/i/fc1de1e5a98c2256d21df82a35ec655e115ce6e3de25d4fe87ba76d71838490a/Screen-Shot-2016-10-10-at-5.57.58-PM-copy.png" data-mid="70474680" border="0" src="https://freight.cargo.site/w/1000/i/fc1de1e5a98c2256d21df82a35ec655e115ce6e3de25d4fe87ba76d71838490a/Screen-Shot-2016-10-10-at-5.57.58-PM-copy.png" /> Project M Project M is a platform to drive positive change, challenge the status quo, and think wrong to collaborate and generate ideas and projects bigger than themselves.Project M is an immersive program designed to inspire designers, writers, filmmakers and photographers that their work can have a positive and significant impact on communities around the world. Founded in 2003, Project M has conceived and designed projects in Maine, Costa Rica, Ghana, New Orleans, East Baltimore and Alabama. Below are a sampling of location specific “labs” and their impact. Mav Lab, Half Moon Bay, California <img width="2522" height="1274" width_o="2522" height_o="1274" data-src="https://freight.cargo.site/t/original/i/d3c41845ac127d3b258315b7b1e231dd6d1ecdb0bffe909f70517b53cace67f5/Screen-Shot-2020-04-12-at-1.47.27-AM.png" data-mid="66628483" border="0" src="https://freight.cargo.site/w/1000/i/d3c41845ac127d3b258315b7b1e231dd6d1ecdb0bffe909f70517b53cace67f5/Screen-Shot-2020-04-12-at-1.47.27-AM.png" /> <img width="600" height="393" width_o="600" height_o="393" data-src="https://freight.cargo.site/t/original/i/0fd5cda744bc1f2e0436b7d8857fcf3d6e26acb7910c22af467c876d4f4db644/C2_mavlab.jpg" data-mid="66628328" border="0" src="https://freight.cargo.site/w/600/i/0fd5cda744bc1f2e0436b7d8857fcf3d6e26acb7910c22af467c876d4f4db644/C2_mavlab.jpg" /> <img width="2524" height="1276" width_o="2524" height_o="1276" data-src="https://freight.cargo.site/t/original/i/17bf846cc044d31fe05bfa19aa9fadb66906f0126762c3a2181eeab1d24b6b13/Screen-Shot-2020-04-12-at-1.47.12-AM.png" data-mid="66628484" border="0" src="https://freight.cargo.site/w/1000/i/17bf846cc044d31fe05bfa19aa9fadb66906f0126762c3a2181eeab1d24b6b13/Screen-Shot-2020-04-12-at-1.47.12-AM.png" /> Mav Labs, named for its iconic location at the entrance to Mavericks surf spot, built their practice around a creative exercise that challenges our brain’s synaptic connections called “Thinking Wrong.” The process encourages participants to cast off embedded assumptions and approach design with a fresh perspective. <img width="1400" height="933" width_o="1400" height_o="933" data-src="https://freight.cargo.site/t/original/i/17e19896498d7a7f330635ff53ef588546dbc0d10fa1f18d0f4b0bbebd6930bf/large_282768_pgx6azpaiqx2vveiv9l_brfqh.jpg" data-mid="66629898" border="0" src="https://freight.cargo.site/w/1000/i/17e19896498d7a7f330635ff53ef588546dbc0d10fa1f18d0f4b0bbebd6930bf/large_282768_pgx6azpaiqx2vveiv9l_brfqh.jpg" /> The ultimate goal is to bring together interdisciplinary teams of creative individuals who work to solve big design challenges. Blank Lab, Greensboro, Alabama <img width="2504" height="1290" width_o="2504" height_o="1290" data-src="https://freight.cargo.site/t/original/i/fd5fd9365c57f8a6b42730abdaa22dc9bc6f2230efb6147783e1485bd6239664/Screen-Shot-2020-04-12-at-2.03.04-AM.png" data-mid="66628779" border="0" src="https://freight.cargo.site/w/1000/i/fd5fd9365c57f8a6b42730abdaa22dc9bc6f2230efb6147783e1485bd6239664/Screen-Shot-2020-04-12-at-2.03.04-AM.png" /> Blank Lab is, at its essence, a bare bones mobile studio bringing designers and communities together. The conversations that will naturally occur when disparate groups are introduced, possibly for the first time, will be the catalyst for design projects meant to foster positive change. <img width="1000" height="664" width_o="1000" height_o="664" data-src="https://freight.cargo.site/t/original/i/fb2476f03e6f6d3b25c1ad0c36630acbcf43766713bf32fa65cee95d2d9cc1cd/BL12.jpg" data-mid="66630863" border="0" src="https://freight.cargo.site/w/1000/i/fb2476f03e6f6d3b25c1ad0c36630acbcf43766713bf32fa65cee95d2d9cc1cd/BL12.jpg" /> <img width="1000" height="664" width_o="1000" height_o="664" data-src="https://freight.cargo.site/t/original/i/78a7c938fba77e8f8096544d503187b7d9d09331636b9eea155745e335f81783/BL8.jpg" data-mid="66630860" border="0" src="https://freight.cargo.site/w/1000/i/78a7c938fba77e8f8096544d503187b7d9d09331636b9eea155745e335f81783/BL8.jpg" /> <img width="1000" height="663" width_o="1000" height_o="663" data-src="https://freight.cargo.site/t/original/i/ce4e78e0d6b02062dbb55edc91c27f1cc37d445ae04d0d6f853bb6d5108175be/BL6.jpg" data-mid="66630855" border="0" src="https://freight.cargo.site/w/1000/i/ce4e78e0d6b02062dbb55edc91c27f1cc37d445ae04d0d6f853bb6d5108175be/BL6.jpg" /> <img width="1000" height="750" width_o="1000" height_o="750" data-src="https://freight.cargo.site/t/original/i/a7cd40d032676f4e35168e45e2e75ab79bf4718ab388c9c698aea9ded9d639d0/BL10.jpg" data-mid="66630854" border="0" src="https://freight.cargo.site/w/1000/i/a7cd40d032676f4e35168e45e2e75ab79bf4718ab388c9c698aea9ded9d639d0/BL10.jpg" /> <img width="2000" height="866" width_o="2000" height_o="866" data-src="https://freight.cargo.site/t/original/i/a1e96dc717ed548d671f73efdb5963ea34b923b1df0885d6a47d7691a443c5b3/BLHeader5.jpg" data-mid="66630858" border="0" src="https://freight.cargo.site/w/1000/i/a1e96dc717ed548d671f73efdb5963ea34b923b1df0885d6a47d7691a443c5b3/BLHeader5.jpg" /> Pie Lab, Greensboro, AlabamaThe concept is simple. Pie + Ideas = Conversation. Conversation + Design = Social Change. Nada Bike, Half Moon Bay, California <img width="1000" height="655" width_o="1000" height_o="655" data-src="https://freight.cargo.site/t/original/i/e2479998d10bcd38e24b885af57a3e499a36b3a9177362933b70a9ffb372fcab/NADAFrame.jpg" data-mid="66630307" border="0" src="https://freight.cargo.site/w/1000/i/e2479998d10bcd38e24b885af57a3e499a36b3a9177362933b70a9ffb372fcab/NADAFrame.jpg" /> <img width="1425" height="1887" width_o="1425" height_o="1887" data-src="https://freight.cargo.site/t/original/i/0f1fe91dbdc958eac1b827e6f67bb57793c6ab242fb979543f67ad3c83945783/nadabike.com_ss.png" data-mid="66630306" border="0" src="https://freight.cargo.site/w/1000/i/0f1fe91dbdc958eac1b827e6f67bb57793c6ab242fb979543f67ad3c83945783/nadabike.com_ss.png" /> <img width="600" height="398" width_o="600" height_o="398" data-src="https://freight.cargo.site/t/original/i/71c776fab03009a24846025ec8af44c04640a64b962ab2adcdae86f2e404fbef/DSC_0002.jpg" data-mid="66629159" border="0" src="https://freight.cargo.site/w/600/i/71c776fab03009a24846025ec8af44c04640a64b962ab2adcdae86f2e404fbef/DSC_0002.jpg" /> <img width="600" height="398" width_o="600" height_o="398" data-src="https://freight.cargo.site/t/original/i/60d2968d5c3a2cf4838c451e158d234cd59c67400a811190192c0bcc7fdbce4d/DSC_0003.jpg" data-mid="66629158" border="0" src="https://freight.cargo.site/w/600/i/60d2968d5c3a2cf4838c451e158d234cd59c67400a811190192c0bcc7fdbce4d/DSC_0003.jpg" /> <img width="600" height="398" width_o="600" height_o="398" data-src="https://freight.cargo.site/t/original/i/709443c571fb226ba9c4e0e76bc27dfcdf7f597df1c4e4ed89dfcdc9f6220bee/DSC_0004.jpg" data-mid="66629157" border="0" src="https://freight.cargo.site/w/600/i/709443c571fb226ba9c4e0e76bc27dfcdf7f597df1c4e4ed89dfcdc9f6220bee/DSC_0004.jpg" /> <img width="600" height="398" width_o="600" height_o="398" data-src="https://freight.cargo.site/t/original/i/25e293ea76516c4532901ebf4f5804009a219ecbd2860f68a179290db371854b/DSC_0005_4.jpg" data-mid="66629156" border="0" src="https://freight.cargo.site/w/600/i/25e293ea76516c4532901ebf4f5804009a219ecbd2860f68a179290db371854b/DSC_0005_4.jpg" /> <img width="600" height="398" width_o="600" height_o="398" data-src="https://freight.cargo.site/t/original/i/01e2cb9d06a38bbefdc8efb4f9dd70457f99c23abe8cfabc5dd42cde608b6ae9/DSC_0006.jpg" data-mid="66629155" border="0" src="https://freight.cargo.site/w/600/i/01e2cb9d06a38bbefdc8efb4f9dd70457f99c23abe8cfabc5dd42cde608b6ae9/DSC_0006.jpg" /> <img width="600" height="398" width_o="600" height_o="398" data-src="https://freight.cargo.site/t/original/i/602b06e500c8a75a59f53c88290e8daad5d07a649005aec7262c4ec5714b80f8/DSC_0008.jpg" data-mid="66629153" border="0" src="https://freight.cargo.site/w/600/i/602b06e500c8a75a59f53c88290e8daad5d07a649005aec7262c4ec5714b80f8/DSC_0008.jpg" /> <img width="600" height="398" width_o="600" height_o="398" data-src="https://freight.cargo.site/t/original/i/e395b4729b1d9a02b0ecc749a9f311870c0378a30bb242243ef503eca38947a7/DSC_0009.jpg" data-mid="66629162" border="0" src="https://freight.cargo.site/w/600/i/e395b4729b1d9a02b0ecc749a9f311870c0378a30bb242243ef503eca38947a7/DSC_0009.jpg" /> <img width="600" height="398" width_o="600" height_o="398" data-src="https://freight.cargo.site/t/original/i/a9089f4b200af2e01755f65138f10597b1aa0f3a08ed815ec900fb8054b5fdd0/DSC_0010.jpg" data-mid="66629160" border="0" src="https://freight.cargo.site/w/600/i/a9089f4b200af2e01755f65138f10597b1aa0f3a08ed815ec900fb8054b5fdd0/DSC_0010.jpg" /> <img width="2284" height="1702" width_o="2284" height_o="1702" data-src="https://freight.cargo.site/t/original/i/ff40af0da7541626993b80a0f03bbd38387866e42edae9937079482c8130cc72/Screen-Shot-2020-04-12-at-1.49.22-AM.png" data-mid="66628462" border="0" src="https://freight.cargo.site/w/1000/i/ff40af0da7541626993b80a0f03bbd38387866e42edae9937079482c8130cc72/Screen-Shot-2020-04-12-at-1.49.22-AM.png" /> <img width="360" height="270" width_o="360" height_o="270" data-src="https://freight.cargo.site/t/original/i/8a78d02816b4fc5dd7721fd1e5cc9adc135ae9dc56565393e5a04b42a622ce17/IMG_0090.jpg" data-mid="66629541" border="0" src="https://freight.cargo.site/w/360/i/8a78d02816b4fc5dd7721fd1e5cc9adc135ae9dc56565393e5a04b42a622ce17/IMG_0090.jpg" /> How might we open source bike knowledge to empower individuals to make their own decisions and learn that they need to have full control of their transportation?&nbsp; Nada bike presents less cars. Less gas. Less smog. Less paint. Less gears. Less lycra. Less fat. Less is more. https://meganinc.com/Samsung-Health Mon, 23 Mar 2020 01:55:38 +0000 Megan Meeker https://meganinc.com/Samsung-Health <img width="3600" height="1200" width_o="3600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/a18d09253d47eae92ffe3438913989b9ad4ed2fa1243f62ab0dbd280c0da4db0/samsung_3x1_fullBleed_tablet_2x.png" data-mid="66605511" border="0" src="https://freight.cargo.site/w/1000/i/a18d09253d47eae92ffe3438913989b9ad4ed2fa1243f62ab0dbd280c0da4db0/samsung_3x1_fullBleed_tablet_2x.png" /> Samsung Health Samsung had incredible success in the smartphone market, but most of it’s success was thanks to great hardware at reasonable prices. While this simple equation worked, other hardware makers quickly encroached on their turf, causing Samsung to turn to higher quality software as a differentiator.&nbsp; We helped Samsung bring new life to their S Health application, turning it from a complex app, into the simplest way for Galaxy owners to become more aware of their level of fitness.&nbsp; Work created while employed at Odopod. <img width="1280" height="840" width_o="1280" height_o="840" data-src="https://freight.cargo.site/t/original/i/86601b29ca9dfa46f3118da239f06d9739160498a729d79e7ca1f5372c16b3a8/image-asset-1.png" data-mid="66625478" border="0" src="https://freight.cargo.site/w/1000/i/86601b29ca9dfa46f3118da239f06d9739160498a729d79e7ca1f5372c16b3a8/image-asset-1.png" /> <img width="1280" height="840" width_o="1280" height_o="840" data-src="https://freight.cargo.site/t/original/i/7b8aaa9e9f5004336e84a92b919db25d671ef605c4f7810978f891ccb4858662/tnflnt-samsung-shealth-goal-01-active.png" data-mid="66625242" border="0" src="https://freight.cargo.site/w/1000/i/7b8aaa9e9f5004336e84a92b919db25d671ef605c4f7810978f891ccb4858662/tnflnt-samsung-shealth-goal-01-active.png" /> <img width="1280" height="840" width_o="1280" height_o="840" data-src="https://freight.cargo.site/t/original/i/139144c5b3172a38edcfd6bf971aedfb68760a110c82d226817eeba070d2d54e/tnflnt-samsung-shealth-tracker-02-heartrate.png" data-mid="66625238" border="0" src="https://freight.cargo.site/w/1000/i/139144c5b3172a38edcfd6bf971aedfb68760a110c82d226817eeba070d2d54e/tnflnt-samsung-shealth-tracker-02-heartrate.png" /> S Health utilizes sensors built into Samsung smartphones and wearables so that users can measure health and environmental factors, like heart rate. <img width="2264" height="1508" width_o="2264" height_o="1508" data-src="https://freight.cargo.site/t/original/i/14f24a82df78c303c3f9136d85ccf95035edee8fd75dd342404812008c2cff68/samsung_expand4_2x.jpeg" data-mid="66605541" border="0" src="https://freight.cargo.site/w/1000/i/14f24a82df78c303c3f9136d85ccf95035edee8fd75dd342404812008c2cff68/samsung_expand4_2x.jpeg" /> To make the S Health app as welcoming as possible, we minimized barriers to entry. Users can begin by tracking a single item like water or coffee consumption. As they begin to develop a routine, they can dive deeper into programs and education. <img width="1280" height="840" width_o="1280" height_o="840" data-src="https://freight.cargo.site/t/original/i/97f0e54840e9b9c358fa06b648e8311c8fc1ad6cde3485c578136ccc28aabd4b/tnflnt-samsung-shealth-tracker-01-food.png" data-mid="66625239" border="0" src="https://freight.cargo.site/w/1000/i/97f0e54840e9b9c358fa06b648e8311c8fc1ad6cde3485c578136ccc28aabd4b/tnflnt-samsung-shealth-tracker-01-food.png" /> <img width="1280" height="840" width_o="1280" height_o="840" data-src="https://freight.cargo.site/t/original/i/b8ab24ee240c1a082c5e1017e61d3833d8ab0ab72aa31129b01da5ba5070374b/tnflnt-samsung-shealth-goal-03-food.png" data-mid="66625240" border="0" src="https://freight.cargo.site/w/1000/i/b8ab24ee240c1a082c5e1017e61d3833d8ab0ab72aa31129b01da5ba5070374b/tnflnt-samsung-shealth-goal-03-food.png" /> The Food Tracker helps users record their calories and, over time, spot trends and learn from their behaviors. <img width="1280" height="840" width_o="1280" height_o="840" data-src="https://freight.cargo.site/t/original/i/d1d8b30c82b1da2e27460f3b2e2cd4d0708e9808e9adb24ac55e834cb2f989de/tnflnt-samsung-shealth-tracker-03-sleep.png" data-mid="66625237" border="0" src="https://freight.cargo.site/w/1000/i/d1d8b30c82b1da2e27460f3b2e2cd4d0708e9808e9adb24ac55e834cb2f989de/tnflnt-samsung-shealth-tracker-03-sleep.png" /> <img width="1280" height="840" width_o="1280" height_o="840" data-src="https://freight.cargo.site/t/original/i/f917d81bae16ad198f963f28a4b076e9d4d4405392f984fa32e6dc1770710a07/tnflnt-samsung-shealth-goal-02-rest.png" data-mid="66625241" border="0" src="https://freight.cargo.site/w/1000/i/f917d81bae16ad198f963f28a4b076e9d4d4405392f984fa32e6dc1770710a07/tnflnt-samsung-shealth-goal-02-rest.png" /> Monitoring the duration and quality of sleep can give users concrete reasons to make changes. <img width="1640" height="1020" width_o="1640" height_o="1020" data-src="https://freight.cargo.site/t/original/i/e8abc30e29cabff94914f26dbc4fdb650cc789091fb15e5e7ff007a529153047/bg_shealth_1_p.jpg" data-mid="66604968" border="0" src="https://freight.cargo.site/w/1000/i/e8abc30e29cabff94914f26dbc4fdb650cc789091fb15e5e7ff007a529153047/bg_shealth_1_p.jpg" /> <img width="1640" height="1020" width_o="1640" height_o="1020" data-src="https://freight.cargo.site/t/original/i/13d7fa288e9aa0a9f0225e4d2474fe91d8829c97be52c868980e4b9573af7b23/bg_shealth_3_p-1.jpg" data-mid="66604970" border="0" src="https://freight.cargo.site/w/1000/i/13d7fa288e9aa0a9f0225e4d2474fe91d8829c97be52c868980e4b9573af7b23/bg_shealth_3_p-1.jpg" /> <img width="1161" height="289" width_o="1161" height_o="289" data-src="https://freight.cargo.site/t/original/i/ae281dc94228b342964de89ab582fbf7f19f97eb961eff866b69579c42fcd9b9/Health.jpg" data-mid="66604992" border="0" src="https://freight.cargo.site/w/1000/i/ae281dc94228b342964de89ab582fbf7f19f97eb961eff866b69579c42fcd9b9/Health.jpg" /> https://meganinc.com/Samsung-Reader Sun, 12 Apr 2020 08:21:30 +0000 Megan Meeker https://meganinc.com/Samsung-Reader <img width="1537" height="852" width_o="1537" height_o="852" data-src="https://freight.cargo.site/t/original/i/1f62fa83ad081ada9ebe4d0a305c721b399f7aae60b4ec04b226bdcde52cc9e9/image-asset.jpeg" data-mid="70478749" border="0" src="https://freight.cargo.site/w/1000/i/1f62fa83ad081ada9ebe4d0a305c721b399f7aae60b4ec04b226bdcde52cc9e9/image-asset.jpeg" /> Samsung Reader Young people are not reading in the same way as their parents. They read, but existing services just don’t have an appeal for them. Samsung’s goal was to bring a diverse assortment of content together from across the internet into a new and unified experience serving as a core brand differentiator. Samsung’s Milk Reader offers users a daily dose of new content from an array of subjects including sports, science, entertainment, travel, pop culture, and trending books. Work created while employed at Odopod. <img width="720" height="1280" width_o="720" height_o="1280" data-src="https://freight.cargo.site/t/original/i/1771ff620643c878e2b1c1981edd43b35d2f5e5007fbe330dfe810175b0148bc/milkreader-1.jpeg" data-mid="70478795" border="0" src="https://freight.cargo.site/w/720/i/1771ff620643c878e2b1c1981edd43b35d2f5e5007fbe330dfe810175b0148bc/milkreader-1.jpeg" /> <img width="750" height="1333" width_o="750" height_o="1333" data-src="https://freight.cargo.site/t/original/i/33eb5db9fb546fd3848469ab20bca7b076193b8bd866559ee06cf619ebd33071/image-asset-5.jpeg" data-mid="70478790" border="0" src="https://freight.cargo.site/w/750/i/33eb5db9fb546fd3848469ab20bca7b076193b8bd866559ee06cf619ebd33071/image-asset-5.jpeg" /> <img width="750" height="1333" width_o="750" height_o="1333" data-src="https://freight.cargo.site/t/original/i/e2a0d8b1860a78577d1dac153d9bdc594d87462bc04c2732cec10db5540445f7/image-asset-7.jpeg" data-mid="70478788" border="0" src="https://freight.cargo.site/w/750/i/e2a0d8b1860a78577d1dac153d9bdc594d87462bc04c2732cec10db5540445f7/image-asset-7.jpeg" /> <img width="750" height="1333" width_o="750" height_o="1333" data-src="https://freight.cargo.site/t/original/i/80b6f91b6deb019f8175247f4a694a872e1820c0736232bc009da5c0c2517568/milkreader-1.jpg" data-mid="70478787" border="0" src="https://freight.cargo.site/w/750/i/80b6f91b6deb019f8175247f4a694a872e1820c0736232bc009da5c0c2517568/milkreader-1.jpg" /> <img width="750" height="1333" width_o="750" height_o="1333" data-src="https://freight.cargo.site/t/original/i/74a52a92f78e8981aa24a252c66c8682d90cae8449719ae0aa1d82de3c2764a5/image-asset-6.jpeg" data-mid="70478789" border="0" src="https://freight.cargo.site/w/750/i/74a52a92f78e8981aa24a252c66c8682d90cae8449719ae0aa1d82de3c2764a5/image-asset-6.jpeg" /> The Milk Reader allows users to quickly flip through content and save or remove suggestions from their daily feed. The app curates suggestions based on users reading patterns. The more a user interacts with the app the more personalized it gets. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d298564889c0e23b5de3b1afb604389ecb2678a5ea24f86c7b649d5157adee83/samsung-hero-image.png" data-mid="70479198" border="0" src="https://freight.cargo.site/w/1000/i/d298564889c0e23b5de3b1afb604389ecb2678a5ea24f86c7b649d5157adee83/samsung-hero-image.png" />Opening and closing articles were made to feel seemless by having the cards transform as the user moves through the app. <img width="1560" height="1040" width_o="1560" height_o="1040" data-src="https://freight.cargo.site/t/original/i/1d8aa92d15e362888a41deede4a67ecce00b66308fa7653c627fcf8df2838365/samsung-gestures.jpg" data-mid="70479237" border="0" src="https://freight.cargo.site/w/1000/i/1d8aa92d15e362888a41deede4a67ecce00b66308fa7653c627fcf8df2838365/samsung-gestures.jpg" /> Simple gestures such as swiping down to save and up to dislike let’s the app learn from the user. Suggested articles and content are the curated based on these patterns. <img width="2844" height="1308" width_o="2844" height_o="1308" data-src="https://freight.cargo.site/t/original/i/bd39972fd599097390afeb1adb4d6bc7843fe1b02f5d7f8598d00edd5dfbbc5a/Screen-Shot-2020-05-10-at-11.44.31-PM.png" data-mid="70480019" border="0" src="https://freight.cargo.site/w/1000/i/bd39972fd599097390afeb1adb4d6bc7843fe1b02f5d7f8598d00edd5dfbbc5a/Screen-Shot-2020-05-10-at-11.44.31-PM.png" /> <img width="800" height="600" width_o="800" height_o="600" data-src="https://freight.cargo.site/t/original/i/f41b7fe5138fc8fb30aab533d029d382f3e7f88c8e3e3b8940e65335e11a51cd/shot-samsung-article.gif" data-mid="70479656" border="0" src="https://freight.cargo.site/w/800/i/f41b7fe5138fc8fb30aab533d029d382f3e7f88c8e3e3b8940e65335e11a51cd/shot-samsung-article.gif" /> Motion is an important characteristic that communicates feeling and tactility in the app.&nbsp;By injecting related content both within and at the end of the article, the user is able to continue reading without the need of returning to the feed. https://meganinc.com/Sephora Mon, 23 Mar 2020 00:04:34 +0000 Megan Meeker https://meganinc.com/Sephora <img width="2014" height="1007" width_o="2014" height_o="1007" data-src="https://freight.cargo.site/t/original/i/59f63f1561660569881dd952beac67b527b17647f86ccaa62a0e0d4206494416/caseStudy-sephora-masthead-2x1.jpg" data-mid="66608691" border="0" src="https://freight.cargo.site/w/1000/i/59f63f1561660569881dd952beac67b527b17647f86ccaa62a0e0d4206494416/caseStudy-sephora-masthead-2x1.jpg" />Sephora Collection What good are tons of options if you can’t figure out how to choose between them? Sephora Collection is about formulas that deliver, paired with bite-size bits of Sephora expertise that make all of the options less overwhelming.&nbsp; Work created while employed at Odopod. <img width="2250" height="1500" width_o="2250" height_o="1500" data-src="https://freight.cargo.site/t/original/i/2b454f4a61d0872074cde89471d28a161c4c093f84609ae30ad5c7944f8e156e/cdp-Sephora-05-md-2x.jpeg" data-mid="66130298" border="0" src="https://freight.cargo.site/w/1000/i/2b454f4a61d0872074cde89471d28a161c4c093f84609ae30ad5c7944f8e156e/cdp-Sephora-05-md-2x.jpeg" /> <img width="2250" height="1500" width_o="2250" height_o="1500" data-src="https://freight.cargo.site/t/original/i/d081b6fa5adae5a0020f7df8b9f70fd7160bb78d96d333c64bff6e37227017ba/cdp-Sephora-06-md-2x.jpeg" data-mid="66129973" border="0" src="https://freight.cargo.site/w/1000/i/d081b6fa5adae5a0020f7df8b9f70fd7160bb78d96d333c64bff6e37227017ba/cdp-Sephora-06-md-2x.jpeg" /> With the re-launch of its eponymous house brand, Sephora was looking to engage new and existing customers through authentic storytelling welcoming users to a new, uncomplicated take on beauty. One of the tinder-inspired components even spawned a real-life partnership with Tinder extending the experience across the internet and in stores. <img width="1880" height="966" width_o="1880" height_o="966" data-src="https://freight.cargo.site/t/original/i/ca44dbeedc0ef369b8dd4915157fc35130c3f86cec48eb2cdbd14c40712421f2/Screen-Shot-2020-05-10-at-5.47.19-PM.png" data-mid="70472452" border="0" src="https://freight.cargo.site/w/1000/i/ca44dbeedc0ef369b8dd4915157fc35130c3f86cec48eb2cdbd14c40712421f2/Screen-Shot-2020-05-10-at-5.47.19-PM.png" /> <img width="1882" height="970" width_o="1882" height_o="970" data-src="https://freight.cargo.site/t/original/i/6da31fbfd9d5f57d98e82320849a7271a704f343babc604d01b06b1d73d1b58d/Screen-Shot-2020-05-10-at-5.47.35-PM.png" data-mid="70472451" border="0" src="https://freight.cargo.site/w/1000/i/6da31fbfd9d5f57d98e82320849a7271a704f343babc604d01b06b1d73d1b58d/Screen-Shot-2020-05-10-at-5.47.35-PM.png" /> <img width="1920" height="932" width_o="1920" height_o="932" data-src="https://freight.cargo.site/t/original/i/cc42741308621a9dccd5624c6da9208efaa92cef4f5145b070e5d9460937fe32/574730b4-402a-4c5e-ba20-8aa2afdd9a91_rw_1920.png" data-mid="70473250" border="0" src="https://freight.cargo.site/w/1000/i/cc42741308621a9dccd5624c6da9208efaa92cef4f5145b070e5d9460937fe32/574730b4-402a-4c5e-ba20-8aa2afdd9a91_rw_1920.png" /> Virtual try-ons take the guess work out of finding the right shades. <img width="2544" height="1428" width_o="2544" height_o="1428" data-src="https://freight.cargo.site/t/original/i/844db22b90bd6bb77be3ef99990c9e067b27cee3f8e25c678cd2d9ab00929464/Screen-Shot-2020-05-10-at-8.31.56-PM.png" data-mid="70472034" border="0" src="https://freight.cargo.site/w/1000/i/844db22b90bd6bb77be3ef99990c9e067b27cee3f8e25c678cd2d9ab00929464/Screen-Shot-2020-05-10-at-8.31.56-PM.png" /> <img width="1104" height="1086" width_o="1104" height_o="1086" data-src="https://freight.cargo.site/t/original/i/c629efb3c73dfe81c97b0761b60ae7e3e89fc0ab9c7db60107d2804962b37088/Screen-Shot-2020-05-10-at-6.43.05-PM.png" data-mid="70471964" border="0" src="https://freight.cargo.site/w/1000/i/c629efb3c73dfe81c97b0761b60ae7e3e89fc0ab9c7db60107d2804962b37088/Screen-Shot-2020-05-10-at-6.43.05-PM.png" /> <img width="1884" height="700" width_o="1884" height_o="700" data-src="https://freight.cargo.site/t/original/i/4a2eb5f288efd56d018375c2d501017c8efb898a11bff7ef4dfb23a443cd9952/Screen-Shot-2020-05-10-at-6.42.24-PM.png" data-mid="70471878" border="0" src="https://freight.cargo.site/w/1000/i/4a2eb5f288efd56d018375c2d501017c8efb898a11bff7ef4dfb23a443cd9952/Screen-Shot-2020-05-10-at-6.42.24-PM.png" /> Beauty uncomplicated spanned experiences online, in-stores and even on site at music festivals. https://meganinc.com/Sony Mon, 23 Mar 2020 00:32:39 +0000 Megan Meeker https://meganinc.com/Sony <img width="1790" height="1006" width_o="1790" height_o="1006" data-src="https://freight.cargo.site/t/original/i/6cedaf95191228c669b6bdf2fb1069e324c661399e673e0c29e0b60d63646cd6/Screen-Shot-2020-05-10-at-4.35.06-PM.png" data-mid="70459426" border="0" src="https://freight.cargo.site/w/1000/i/6cedaf95191228c669b6bdf2fb1069e324c661399e673e0c29e0b60d63646cd6/Screen-Shot-2020-05-10-at-4.35.06-PM.png" /> Sony Ericsson: Future of TV Sony Ericsson’s Mediaroom has been focused on the future of TV throughout its transition from Microsoft. Merging personal social and streaming accounts with live content provides a new opportunity to create a personalized viewing experience contextual to the viewer. How much content can you consume? Work created while employed at R/GA. The prototype was presented at the International Broadcasting Convention in Europe with over 55k industry attendees. <img width="2306" height="744" width_o="2306" height_o="744" data-src="https://freight.cargo.site/t/original/i/85a4c1ebc593c81f9bdf1e853368919dac1b2bcba60525741244587fcf710e7e/Screen-Shot-2020-05-10-at-4.54.50-PM.png" data-mid="70460416" border="0" src="https://freight.cargo.site/w/1000/i/85a4c1ebc593c81f9bdf1e853368919dac1b2bcba60525741244587fcf710e7e/Screen-Shot-2020-05-10-at-4.54.50-PM.png" />From personalized advertisements to mixing channels, there are endless easter eggs to explore. A sample of key screens: <img width="2228" height="618" width_o="2228" height_o="618" data-src="https://freight.cargo.site/t/original/i/02f5e60a1127d946a87caf8309c2b987b7d31a508891c0c00d85c65731cef888/Screen-Shot-2020-05-10-at-4.54.59-PM.png" data-mid="70460440" border="0" src="https://freight.cargo.site/w/1000/i/02f5e60a1127d946a87caf8309c2b987b7d31a508891c0c00d85c65731cef888/Screen-Shot-2020-05-10-at-4.54.59-PM.png" /> <img width="2228" height="618" width_o="2228" height_o="618" data-src="https://freight.cargo.site/t/original/i/150064dc0042a385e0bc1e179e5b47dfd7577c644496e8136d344e2ce947f3f9/Screen-Shot-2020-05-10-at-4.55.10-PM.png" data-mid="70460442" border="0" src="https://freight.cargo.site/w/1000/i/150064dc0042a385e0bc1e179e5b47dfd7577c644496e8136d344e2ce947f3f9/Screen-Shot-2020-05-10-at-4.55.10-PM.png" /> <img width="2228" height="618" width_o="2228" height_o="618" data-src="https://freight.cargo.site/t/original/i/d4f96e77cbd9705491a2c3fee2c3759710a398248f6700496e40bb33ac2cfb05/Screen-Shot-2020-05-10-at-4.55.19-PM.png" data-mid="70460443" border="0" src="https://freight.cargo.site/w/1000/i/d4f96e77cbd9705491a2c3fee2c3759710a398248f6700496e40bb33ac2cfb05/Screen-Shot-2020-05-10-at-4.55.19-PM.png" /> <img width="2230" height="620" width_o="2230" height_o="620" data-src="https://freight.cargo.site/t/original/i/906e0c2ddd3510e498594dcf3aa7464ea7286b3438ab5be86691c03253c7c3a5/Screen-Shot-2020-05-10-at-4.55.40-PM.png" data-mid="70460516" border="0" src="https://freight.cargo.site/w/1000/i/906e0c2ddd3510e498594dcf3aa7464ea7286b3438ab5be86691c03253c7c3a5/Screen-Shot-2020-05-10-at-4.55.40-PM.png" /><img width="2228" height="618" width_o="2228" height_o="618" data-src="https://freight.cargo.site/t/original/i/6b9ba92b7874b3492b666b893299186cddee39b6f8b13019eb8eb0a5fc1a5458/Screen-Shot-2020-05-10-at-4.55.29-PM.png" data-mid="70460469" border="0" src="https://freight.cargo.site/w/1000/i/6b9ba92b7874b3492b666b893299186cddee39b6f8b13019eb8eb0a5fc1a5458/Screen-Shot-2020-05-10-at-4.55.29-PM.png" />